The Promotion Game

The Promotion Game ---- Breaking in the new Artist

What is the proper approach a new Artist or Songwriter should take when pursuing a career in the recording industry?First consider the requirements:

• You must have talent. You must have a positive attitude. You must be determined. You must be able to take rejection. You must develop a style of your own (we can evaluate your style and assist you with this. ) You must cultivate proper thinking. You must have a budget to get yourself started. You must present yourself in a professional manner
• You must have an airplay quality demo and press kit for presentation

A demo and press kit will require money out of your pocket. Don’t believe the statements from the misinformed or books that state if you’re good enough you don’t have to pay, that some record company will pay your way. This thought is still around. However, it is diminishing as artists and songwriters are gaining the truthful facts about the recording industry and proper presentation methods.The truth of the matter is, no record company will invest in an unknown!

Record companies have limited resources. The people who make decisions put their jobs on the line when they sign and commit resources to an unknown artist. >From their perspective, it is much safer to invest in an artist who already has some sort of track record and following. A good example is Chris LeDoux who sold 250,000 copies of his music from the back of his pickup truck long before any major label was involved; or LeAnn Rimes who worked on her own project before subsequently being picked up by Curb Records. You MUST be willing to work for yourself if you expect others to help you! There is no substitute for honest, consistent effort on your own behalf.