The Promotion Game

As an emerging artist, finding the right company to promote your music is crucial. Many companies do nothing but take money from artists, only to give very little in return. At Affinity Music, we guarantee the investments you make into your music career will secure you the best promotion possible from solid industry experts.

One thing to consider is that record companies have limited resources. The decision-makers in the music industry put their jobs on the line when they sign and commit resources to unknown artists. From their perspective, it makes more sense, and is much safer, to invest in artists who already have a track record and following.

Starting with a professionally produced demo and press kit will require an investment on your part, but it is money well-spent. Don't believe people who tell you that if you have talent the record companies will pay your way. Although most artists to day recognize the error in that statement, the thought is still out there, false as it may be. The truth of the matter is, no record company is going to invest in an unknown!